The supplement industry is much less regulated than other food industries. Unfortunately, there is still a lot of leeway when it comes to the amount of information that the supplement industries can supply to their consumers. When the opportunity arises, it would be wise to pause before your next purchase and simply take a look [...]

In this day and age, if a child or young adult is not fully engaged in what they are doing, then they can easily get lost and left behind. As the difficulty level of a skill increases, so does the significance of ensuring that the skill is being performed both explosively and with the proper [...]

As athletes prepare for competition in their respective sport, coaches hold the physical state of the individual in high regard while their mental state becomes more of an afterthought. There is a heavy emphasis on one-rep maxes, speed and agility tests, and various conditioning protocols. All in an effort to ensure that the athlete is [...]

Brand. It is a term we hear thrown around on a day-to-day basis. “You have to build your brand!” is a statement you hear from start up companies through any of the top companies in the world. Brand recognition is crucial for the growth, and continued success of a company. What does your brand represent? [...]

Attention to detail is a quality coaches are looking for in players. When an athlete performs the little things right, coaches automatically make a mental note and think of him/her as invested and not just interested in becoming great. How you finish a set in the weight room is a great indicator of how focused [...]

When you work with athletes long enough you will find yourself having to train around injuries. The most common response an athlete gives you when they are “hurt” is that they just can’t train. Many athletic trainers, physical therapist, and even doctors and/or surgeons even shut down strength training during the rehabilitation of an injured [...]

As the popularity of the strength and conditioning field continues to grow and become an important part of the year round sport cycle, we are seeing more young athletes walk through our door trying to get an edge on their competition. Since many of our younger athletes are still growing, we like to avoid exercises [...]

Thank you to all of the courageous individuals who helped keep people safe ten years ago today. Our prayers go out to the families and friends of the individuals we now remember. You will NEVER be forgotten! Please support this message by sharing the image with your social network, staff, coaches, athletes, clients, families, friends [...]